Blog · September 14, 2026

When not to build a data warehouse

Clients often come to us having already decided they need a data warehouse. Sometimes they are right. Often, though, the warehouse is a solution to a problem that has not yet been clearly stated.

Start with the decisions

Before discussing architecture we ask a simple question: which recurring decisions are currently made with poor information? If the answer is a handful of monthly reports, a well-maintained set of queries against the operational database may be enough for the next two years.

Signs you can wait

  • Most of your reporting comes from one or two systems.
  • Nobody on staff would own the warehouse after launch.
  • Metric definitions are still being debated.

Signs you should not wait

  • Analysts spend more time joining exports than analyzing them.
  • Reports regularly disagree because they pull from different systems.
  • Operational databases slow down when reports run.

Either way, agreeing on definitions comes first. A warehouse built on contested definitions simply makes the disagreement faster.